The Book

Own Your Options™ — The Book
Own YourOptions™
The Question That Changes Everything
Arja Eggleston, CEPA® | CRTP
Buy on Amazon → Take the Free Options Self-Score™
Own Your Options™

The book that asks the question nobody has ever asked her.

What lie have you been told about yourself that you have been carrying your entire life?

For most women business owners, the answer lives underneath their pricing, their structure, their exit plan — or the exit plan they never made. Because nobody ever told them their business was worth one.

This is not inspiration dressed up in business language. It is strategy that understands the human being running the business.

Start With the Free Options Self-Score™
Inside the Book

What You Will Find

7
The Seven Lies
The lies most women carry into their businesses — named, examined, and dismantled.
7
The GRAVITY Method™
Seven phases. Two questions each. One complete picture of your business and your options.
6
Exit Paths Mapped
Sell, scale, step back, transfer, partner, or license — every viable path scored and explained.
8
Value Drivers Scored
The Eight Value Driver framework showing exactly what your business is worth today.
7
Deliverables Defined
One deliverable per phase — from your Wealth Readiness Audit to your Legacy Strategy Summary.
1
The Options Report™
The document no one has ever given her. Every viable path forward, in writing. All of them. Hers.
Three Parts

The Arc of the Book

Part One
The Lie
She has been carrying it her whole life. Chapters 1–4 name it, trace its cost, and tell the story of the day the author stopped believing hers.
Part Two
The Question
Seven phases. Two questions each. The GRAVITY Method™ turns the lie around and builds the strategy in its place. Chapters 5–11.
Part Three
The Option
What becomes possible when the lie is gone. The exit. The legacy. The wealth. The choice. Chapters 12–14.
Where to Start

Not sure where you stand?
Start with the free score.

The Own Your Options™ Self-Score takes ten minutes and tells you exactly which of your six exit paths are most viable right now.

Take the Free Options Self-Score™
Scroll to Top